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ET YAYING Future Garden
The "ET YAYING Future Garden" pop-up store, centered on brand innovation, creates a futuristic experience space at 627 Huaihai Middle Road, Shanghai.
It constructs an experimental site for the ET YAYING sub-brand through four sci-fi chapters: "Long Dream," "Ark," "Hometown," and "Echo."
The space utilizes YAYING red and futuristic silver as its main color scheme, complemented by metal panels and mirrored glass to create a technological texture. Peony art installations and interactive imagery form a digital garden where reality and virtuality coexist. By integrating light-shadow programming and AR fitting technology, it shapes a youthful brand image.
This project breaks traditional retail models, reconstructs brand DNA with futuristic design, transforms cultural symbols into immersive consumer scenes, and provides an innovative template for the transformation of high-end women's fashion.
Team work | Ge Huang, Yufei Song, Duohan Xia