③ Defect Construction
hci \ interactive installation \ individual work
Curious why livestream e-commerce achieves high conversion with female consumers, I conducted interdisciplinary research. It reveals the core: anchored in female appearance, it frames normal traits as "defects to correct" via rhetoric to stir anxiety, forming a consumption-driven business loop. Thus, I designed an interactive device with Arduino, Python, displays, and printing modules to simulate this mechanism. It identifies "flaws" in the audience’s body, outputs harsh evaluations and product recommendations, guiding reflection: When livestreams use discipline to frame natural human traits as "consumption-solvable flaws" and erode the authentic self via aesthetic hegemony — does this commercial logic essentially alienate and erode individual self-identity?
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