⑦ Cage

Despite rapid advancements in technology, gender discrimination persists, especially in the male-dominated media industry. Media often evaluates women on narrow criteria, focusing excessively on their appearance and linking their value to youth and beauty. This leads to issues like anxiety, self-objectification, and other mental health problems. Advertising further exacerbates this by promoting a singular beauty standard, pushing women towards continuous consumption of beauty products.

In response, I designed a device that satirizes this societal issue. It operates with biases akin to those prevalent in media, making no judgments about men but critically assessing women on their appearance and body metrics, including weight, facial features, age, and dress. The device concludes by printing recommendations for beauty products and suggestions.

- VEDIO -

After completing the device, I stood on the pressure sensor to experience the process myself. I feel that the text on these receipts, along with the entire setup, is like a cage and a trap, deeply imprisoning me and many other women.The phenomenon I have uncovered has had a widespread impact on the mental health of countless women so far.