⑧ ET YAYING Future Garden

The "ET YAYING Future Garden" pop-up store, centered on brand innovation, creates a futuristic experience space at 627 Huaihai Middle Road, Shanghai. It constructs an experimental site for the ET YAYING sub-brand through four sci-fi chapters: "Long Dream," "Ark," "Hometown," and "Echo." The space utilizes YAYING red and futuristic silver as its main color scheme, complemented by metal panels and mirrored glass to create a technological texture. Peony art installations and interactive imagery form a digital garden where reality and virtuality coexist. By integrating light-shadow programming and AR fitting technology, it shapes a youthful brand image.This project breaks traditional retail models, reconstructs brand DNA with futuristic design, transforms cultural symbols into immersive consumer scenes, and provides an innovative template for the transformation of high-end women's fashion.

Team work | Ge Huang, Yufei Song, Duohan Xia

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ur "Future Garden" aims to dialogue between the ET YAYING brand DNA and future contexts through bold and impassioned design language. By employing spatial narrative and tangible technological interactions, the project not only continues the brand's fundamental pursuit of beauty but also provides a reusable methodology for the youthful transformation of traditional apparel brands. In this garden where virtual and real intertwine, every consumer becomes a co-creator of the ET YAYING future story.